The first is a platform and the second is an audience: you need something to say and someone to aim it at.
Building a platform is relatively easy, albeit time intensive. A platform can be anything from a book or article to an active social media page to a YouTube channel or Web site. It doesn’t really matter. The key is that you have something to point people to so they can get a taste for what you’re about.
In my business, my book about finding your passion and doing it -- RESET -- is the key. I don't have to make much of a pitch to people. I can simply hand them the book and engage them for 12 chapters. Thinkreset.com is the second half of that equation because it's the place where I expound on my book and further my message. Both combine to become my platform.
Building your audience is less about building and more about finding. See, your audience already exists. And you probably already know some of the people in the “tribe.” The key is to open a spreadsheet and create four columns: first name, last name, email, and organization. As you meet people that believe in what you do, add them to the spreadsheet.
Then, when the platform is ready, blast it out to the people and give them what they want.
What does the Inner Voice sound like in a career search?
It sounds like recurring patterns of thought, especially ones that come at times when you aren’t proactively thinking about anything, like in the shower, while mowing the lawn, or while driving in the car in silence. What recurring thoughts do you have?
For some, they may say “write the book.” Others might be “go back to school” or “join that organization” or “reach out to that person.” The Inner Voice sounds different for everyone but always gives you the next step.
The key is simply to follow it.
The thing that ties most of us together is that 1) we all have an Inner Voice that tells us what to do next and 2) most of us never follow it because of fear and comfort.
Want to catalyze some amazing opportunities in your life to do more of what you love? Listen to the Voice and see what happens.
By the way, on the heels of the Inner Voice is another voice: Resistance. Resistance always comes immediately after inspiration and tells you to stay put, be safe, and avoid risk. Resistance wins out more often than not, but luckily it only takes a few times listening to the Inner Voice and acting before big things happen.
Hi! I'm Dustin.
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