What do you give a kid for his birthday? What he wants. You look at his list and give him something he wants. When you do the opposite, you create bad memories.
“Oh, you want a Lego set? Here’s a science kit instead. A video game? How about a book. Trust me, you’ll enjoy this more.”
Sounds crazy, right? And yet we do this very thing every time we convince someone that what we are giving them is exactly what they need. Sometimes we’re right, often we’re not.
This happens in business, coaching, consulting, sales, marketing, medicine, education — you name it.
There’s an easier way.
Ask your constituents what they want or need and then give it to them. I was working with a coaching client recently who wasn’t sure how his service was going to land. I asked him how he knew it would work.
He felt like it was the right thing for them.
There’s a better way.
I challenged him to reach out to his target audience and ask them what they wanted and then give it to them. Create a service that meets their needs. You will waste a lot of time trying to convince people that they need something they don’t know they need. Save yourself, and them, the time.
Ask what they want and give it to them.
Hi! I'm Dustin.
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