Have you struggled to figure out what you’re really passionate about?
I remember thinking in college that if I could just figure out my passion I would pour my whole soul into it and do it for the rest of my life. I was frustrated for the next four years because it never came. I graduated, got a job…and then it hit. I found my passion.
Passion often emerges from some personal experience that causes you to say, “Wow, that was so amazing that I want everyone to experience it!” or, more often than not, “That was horrible and I don’t ever want anyone to experience that ever again.”
Mine was the latter.
I was in a job that drained me and I could actually feel it changing who I was. I had less energy and patience and was perpetually exhausted. I remember thinking, “I guess this is just how it is. You get a job, play the game, and coast through life.”
Making money and feeling happy and satisfied at work were mutually exclusive.
Now, 10 years later, they’re not. They co-exist. I love what I do and get paid to do it. And I’ve helped and seen hundreds of others do the same. I know it doesn’t have to be that way and my passion is to convince everyone that will listen that you can love your work and make money doing it.
Passion, for me, emerged from crisis. In fact, for many entrepreneurs it’s the same. What has happened in your life that made you shake your fist in the air and say, “I will never let that happen to another person!” If you’re searching for your passion, start there. Then let your business flow from it. What would you tell them? In what order? What could you offer that could alleviate their burden?
Find the problem, find the people who need it solved, and solve it.
Voila! You’re a small business owner.
Hi! I'm Dustin.
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