It’s called work for a reason.

Alright. So I’ve got to address this because if I hear it one more time I’ll lose my mind:

“But Dustin, is it really realistic to love what you do all of the time? I mean, aren’t there parts of all jobs that you’re going to dislike?”

YES. There are parts of all jobs you are going to dislike.

But I’ll tell you this – if I’m creating a strategic plan because I’ve been told to by my boss I’ve got a different level of energy than if I’m developing a strategic plan for my new business, Proof Leadership Group. I don’t love it either way, but with the second example I love it as part of a bigger, more meaningful work.

Another example: I just spent three hours drafting invoices, agreements, and proposals for my company. Did I love it? No. Do I love owning my own company, in spite of those painful tasks?

Emphatically YES.

Can you love your work, but still have to do lame stuff? Yes. But if the lame stuff outweighs the great stuff something’s wrong. That’s what I’m trying to address. I live and work for those of you who, when I ask what portion of your week you love, answer less than 50%.

I’m not here to absolve you from having to do hard things and tasks that aren’t meaningful.
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I’m here to help you find meaningful work the majority of the time so that those painful tasks wreak less havoc and become part of a bigger, more empowering and awesome picture.