People want what you have to offer.

One of the biggest mistakes I’ve made over the past few years trying to magnify my talents is to assume everyone wants what I have to offer.

I’m all about career resets. I love helping people figure out what they really want to do and do it. But not everyone wants this. When I try to serve the needs of those who don’t want serving I get discouraged because they aren’t my target audience.

People want it, but not everyone. The key to getting paid to do what you love is to find your niche — your tribe — the group of people who are all tied together by a common interest.

Seth Godin suggested that a group of 1,000 is sufficient to sustain a career.

But all of this hinges on your willingness to put what you do very best out there in the world to be observed, benefited from, sometimes judged, and ultimately utilized by those who need it most.

Remember, your talents and gifts weren’t given to you for your own benefit. A gift is no good if it’s not given to another. Find the group that needs what you have to offer and give the people what they want!