…is every person you meet.
I can trace virtually all of the 150+ people I’ve coached in the past year and 45+ clients back to approximately 10 people.
Like the Kevin Bacon game, the degrees of separation are small between the clients who have supported my business and allowed me to continue to grow and a core group of friends and past colleagues. These were early followers, believers, supporters, and advocates.
Here’s the catch: I didn’t build a relationship with any of the "core ten" expecting to tap that relationship for future opportunity.
I built a relationship with them because I cared, I liked them and I wanted to add whatever value I could.
Years later, when I launched Proof Leadership, I turned to this core group for feedback, ideas, and support. I didn’t even ask for business. And yet, they gave me business, referred me, and fueled my growth.
I shudder to think where my business would be today had I shunned those opportunities to build relationships or said to myself “what’s the point of meeting up — there’s no immediate payoff.” What if I had stayed in my office, kept those relationships superficial, or not explored them at all?
Over the past two days, I’ve had several meetings that have no direct connection to future earnings. At least that I can see. But I know better now…every interaction is an opportunity for connection and trust. And when you add value to other peoples’ lives with no expectation of return, the law of reciprocity kicks in and balance is restored in the universe.
A simple contact today could mean a huge opportunity in the future.
Who have you had a meaningful connection with this week? What value have you added?
Hi! I'm Dustin.
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