The name of the game is “scarcity.”

Generalists are a thing of the past. What makes you valuable in your job today is scarcity.

Scarcity of skill, of personality, of work ethic, of value-add. The more you can carve out your niche and bring something unique and of value the more scarce you become and, therefore, the more valuable to the organization.

The problem is, we have been trained for so long to just fit in and take our place as cogs in the wheel of industry.

We have to unlearn the tendency to play it safe and fall in line. This requires deliberate self-reflection and clarity about strengths.

Once you come to see what makes you unique you can center your work around that uniqueness and create value for the organization above and beyond a job description.
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Do the easy stuff exceptionally well and layer on what makes you best. That’s a formula that will take you far.