The first is a platform and the second is an audience: you need something to say and someone to aim it at.
Building a platform is relatively easy, albeit time intensive. A platform can be anything from a book or article to an active social media page to a YouTube channel or Web site. It doesn’t really matter. The key is that you have something to point people to so they can get a taste for what you’re about.
In my business, my book about finding your passion and doing it -- RESET -- is the key. I don't have to make much of a pitch to people. I can simply hand them the book and engage them for 12 chapters. Thinkreset.com is the second half of that equation because it's the place where I expound on my book and further my message. Both combine to become my platform.
Building your audience is less about building and more about finding. See, your audience already exists. And you probably already know some of the people in the “tribe.” The key is to open a spreadsheet and create four columns: first name, last name, email, and organization. As you meet people that believe in what you do, add them to the spreadsheet.
Then, when the platform is ready, blast it out to the people and give them what they want.
Hi! I'm Dustin.
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