When I write, I think narrow. Really narrow. In fact I have an image in my mind right now of my target audience.
They are likely working a job that doesn’t fit. It’s either opposite of who they are or it’s some of who they are but not enough. Just like that Marshmallow Matey’s cereal is almost Lucky Charms but a little more stale and chalky. It has the appearance of goodness but an unpleasant aftertaste.
They believe it’s possible that doing something they love and getting paid enough to thrive can coexist. They’ve either had a parent or mentor who’s done it, a friend who’s doing it, or they have read about people who love their work and get paid to do it.
When they are at their most in-tune and authentic they feel pushed to make a change and do something more satisfying. They read this blog because it pushes them, strengthens them, or motivates them to make the change.
In other words, I write for me, nine years ago.
If you’re not one of us — believers that it’s possible to enjoy what you do for a living and get paid well to do it — you’re still welcome to read. The same principles that you use to find a satisfying career apply in many parts of life.
But my real focus is helping people who want to do what they do best for a living. They want to figure out what they do best, learn how to do more of it, and develop it now, and prepare to launch into a new era where they do it full-time and get paid well at the same time. This is my tribe. These are my people. I help people figure out what they do best.
This blog isn’t written for everybody. In fact, it’s for a small niche. That’s what motivates me to write.
Think about what you really want to do. Who is your tribe? Hint: they aren’t defined by standard demographics but by purpose. Figure this out, find a way to serve them and add value to their lives and voila! You have a career.
Hi! I'm Dustin.
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