​You Can’t Be All Three?

I was talking with my Dad this past weekend about entrepreneurship and what it takes to build a business. He said the great appeal of any business is to be great at two of the following three attributes:

• Speed – providing a product or service more quickly or efficiently than competitors
• Quality – providing a higher quality product than one could buy elsewhere
• Price – providing a product or service at a less expensive, more competitive price than the market

 
The general thinking is that you can’t do all three. That said, he has sustained his graphic design business doing all three – providing high quality design, always meeting or beating deadlines, and at a competitive price. He may not come in cheapest, but he’ll always be competitive.
 
I tend to strive for the same – providing high quality leadership training and career coaching on deadline and at a competitive -- if not under -- market price.

What's your focus? Do you know? Get clear about it yourself. then put it front and center. Let your customers know the value you bring.