You’re not normal.

That thing you do that you think is commonplace? That everyone knows how to do? Guess what? It’s not commonplace. And people don’t do it like you do it.

The way you are able to empathize with people? Move them? Tell stories? Connect with them? No one does it like you.

The way you analyze information? Unpack a problem? Create a system? It’s unique. In fact it’s more than unique. It’s a talent.

So is the way you convey information in writing or speaking. And the way you arrange information on a page to create a design. And the way you build connections with people to create a sense of team. And the 1,000 other things you do that you probably take for granted and assume everyone knows how to do.

The cruel paradox of talent is that because it’s innate it also means we don’t have to work hard at it nor does it drain our energy. By it’s very nature it’s fluid, and energizing, and natural. Therefore, we often discount our talents because they are so natural. Turning talent into a strength takes work. It takes investment. But talents by themselves are just a part of who we are.

Career is all about not just discovering what you do best but accepting it for what it is — unique. Then building your days around it, developing it, and using it to add value to the world.

One of the greatest challenges I see time and time again in coaching folks is helping them recognize their own greatness. Even harder is getting them to accept it. Don’t fight it. Embrace the potential that what you do might not be commonplace. In fact, it might be your greatest competitive advantage. Invest in it.
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It’s the best investment you can make.